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Roominac: Pakistani Accommodation Booking App Case Study
Project type
Mobile App Design
Date
16 November 2023
Role
UI UX Designer
Project type
Mobile Application
Link
Objective
The objective of Roominac was to design an accommodation booking app exclusively for the Pakistani audience. With a captivating Neubrutalism design, the app aimed to offer a refreshing and modern aesthetic while providing users with a seamless experience to discover and book accommodations tailored to their preferences.
Client
Roominac caters to Pakistani travelers, offering a wide range of accommodation options from guesthouses to apartments. The client sought a user-centric design that sets the app apart with its captivating Neubrutalism style, providing a modern and enjoyable booking experience.
Roles
As the lead UI/UX designer for Roominac, my role involved designing the app's interface, user flows, booking process screens, and ensuring a user-centric design approach for a seamless and enjoyable experience.
Deliverables
Interaction Design: Designing intuitive screens for the booking process.
UX/UI Design:
User research and analysis specific to the Pakistani audience.
Wireframes and mockups for the app's layout and functionality.
High-fidelity designs with a Neubrutalism aesthetic.
Prototype testing and iterations.
Final design implementation support.
Project Specifications
Duration: 4 weeks.
Total App Screens: 120+
Tool: Figma
Challenge
The main challenge of the Roominac project was to create an accommodation booking app with a captivating Neubrutalism design that resonates with the Pakistani audience. Balancing modern aesthetics with user-friendly functionality while providing a wide range of accommodation options posed a creative challenge.
Final Product Showcase
Roominac's app features a captivating Neubrutalism design that sets it apart in the Pakistani market. Users can effortlessly discover and book accommodations tailored to their preferences, from guesthouses to apartments. The thoughtfully designed screens guide users through the booking process seamlessly, ensuring a modern and enjoyable experience.
Challenges and Learnings
Designing with a Neubrutalism aesthetic while focusing on user-centric functionality required thorough research and iterative design processes. Through feedback and iterations, Roominac evolved into a standout platform for Pakistani travelers.
Roominac was developed to meet the specific needs of Pakistani travelers, offering a modern and user-centric accommodation booking platform. The app's design reflects a refreshing Neubrutalism aesthetic, providing a unique experience for users.
